Carla Voorhees Design Strategist+1 202 320 3368
carla@carlavoorhees.com
Posts Tagged ‘Project Management’
The Thread Union: Kinkos for Clothes
The Thread Union: Kinkos for Clothes For our thesis, working in a team of 3 students, we spent the semester investigating ways to support small scale fashion designers in their quest to get their collections made and to market. During our research we found that New York City is still the hub of the fashion [...]
Investigating Socially Responsible Investing
Investigating Socially Responsible Investing Working in a team of 3 students, we spent the semester investigating, analyzing, and envisioning the future of Socially Responsible Investing and Sustainable Investment Vehicles. Through our research we found that first and foremost, the term “Socially Responsible Investing” (SRI) lacks clarity, and the definition varies widely depending on who you [...]
IDEO 2.0 to 3.0, the Innovators Dilemma
IDEO 2.0 to 3.0, the Innovators Dilemma: Working in a team of 6 students, we examined the classic innovators dilemma: IDEO, the design consultancy is considered a leader among firms, but as new companies and new competition flourish, how does IDEO adapt to stay ahead? Some of the newest offerings from IDEO are business design [...]
Wall Street Journal – Fun and Play at Work
Wall Street Journal – Fun and Play at Work: Working a team of 6 students, we looked at the impact of Fun and Play at Work on a company undergoing significant change – the Wall Street Journal (WSJ) soon after the purchase by News Corporation. Research and educated guesses identified a number of problem areas: [...]
Tiffany & Co. Marketing Plan
Tiffany & Co. Marketing Plan: Working with a team of 6 students, we looked at Tiffany & Co. through the eyes of marketing professionals, seeking to connect the Tiffany brand with the experience of wonder for people 25-40 years old, making less than $100,000 per year. Throughout the process we conducted primary and secondary research, [...]