Carla Voorhees Design Strategist+1 202 320 3368
carla@carlavoorhees.com
Posts Tagged ‘Concept Development’
The Thread Union: Kinkos for Clothes
The Thread Union: Kinkos for Clothes For our thesis, working in a team of 3 students, we spent the semester investigating ways to support small scale fashion designers in their quest to get their collections made and to market. During our research we found that New York City is still the hub of the fashion [...]
Investigating Socially Responsible Investing
Investigating Socially Responsible Investing Working in a team of 3 students, we spent the semester investigating, analyzing, and envisioning the future of Socially Responsible Investing and Sustainable Investment Vehicles. Through our research we found that first and foremost, the term “Socially Responsible Investing” (SRI) lacks clarity, and the definition varies widely depending on who you [...]
Retooling the YMCA of Silicon Valley
Retooling the YMCA of Silicon Valley Working in a research group of 6 students, we looked at how a district of disparate YMCA branches could retool to better serve their varied constituencies, and more fully embrace new national YMCA programs and objectives relating to Youth Development, Healthy LIving, and Social Responsibility. Faced with big challenges, [...]
IDEO 2.0 to 3.0, the Innovators Dilemma
IDEO 2.0 to 3.0, the Innovators Dilemma: Working in a team of 6 students, we examined the classic innovators dilemma: IDEO, the design consultancy is considered a leader among firms, but as new companies and new competition flourish, how does IDEO adapt to stay ahead? Some of the newest offerings from IDEO are business design [...]
Discover the City
Discover the City Discover the City is a project which aims to connect new residents with community based businesses in the Washington, D.C. metro area. It is all too easy to move somewhere new and instead of taking the time to learn the neighborhood and its offerings, just go to Target or Walmart to do [...]
Olive Garden Frozen Food
Darden Operations Plan for Olive Garden Frozen Food: Working in a group of 4 students, we developed an operations plan for Darden, parent company of Olive Garden, describing how they could start a frozen food line based on the Olive Garden brand. We were interested in how a $6.7B corporation, stuck in the declining casual [...]
Wall Street Journal – Fun and Play at Work
Wall Street Journal – Fun and Play at Work: Working a team of 6 students, we looked at the impact of Fun and Play at Work on a company undergoing significant change – the Wall Street Journal (WSJ) soon after the purchase by News Corporation. Research and educated guesses identified a number of problem areas: [...]
Tiffany & Co. Marketing Plan
Tiffany & Co. Marketing Plan: Working with a team of 6 students, we looked at Tiffany & Co. through the eyes of marketing professionals, seeking to connect the Tiffany brand with the experience of wonder for people 25-40 years old, making less than $100,000 per year. Throughout the process we conducted primary and secondary research, [...]
Rethinking Disaster Housing: Interim Community
Rethinking Disaster Housing: Interim Community: In a group of 3 students, acting as the Federal Emergency Management Agency (FEMA) we developed a new approach to disaster housing – one that goes beyond simply providing shelter and gets the community involved in cleanup and recovery. The inspiration for the project comes in the form of a [...]
Routes to Health
Routes to Health: Developed with a small group of students, a patient-centered service, Routes to Health provides one-on-one home visits by traveling pharmacist in collaboration with community pharmacists and referring physicians, serving individuals whose medical conditions are impacted by Low English Proficiency. By returning to the house call, Routes to Health provides patient-centered medication support, [...]