Carla Voorhees Design Strategist+1 202 320 3368
carla@carlavoorhees.com
Wall Street Journal – Fun and Play at Work
Wall Street Journal – Fun and Play at Work:
Working a team of 6 students, we looked at the impact of Fun and Play at Work on a company undergoing significant change – the Wall Street Journal (WSJ) soon after the purchase by News Corporation.
Research and educated guesses identified a number of problem areas: worry over [...]
Tiffany & Co. Marketing Plan
Tiffany & Co. Marketing Plan:
Working with a team of 6 students, we looked at Tiffany & Co. through the eyes of marketing professionals, seeking to connect the Tiffany brand with the experience of wonder for people 25-40 years old, making less than $100,000 per year. Throughout the process we conducted primary and secondary research, interviewing [...]
Rethinking Disaster Housing: Interim Community
Rethinking Disaster Housing: Interim Community:
In a group of 3 students, acting as the Federal Emergency Management Agency (FEMA) we developed a new approach to disaster housing – one that goes beyond simply providing shelter and gets the community involved in cleanup and recovery.
The inspiration for the project comes in the form of a quote from [...]
French Rabbit Wine Sustainability Study
French Rabbit Wine – Sustainability Study:
In a small team of 3 students, we investigated French Rabbit Wine, a winery describing themselves as sustainable, and using TetraPak packaging instead of traditional glass bottles. We had a number of questions, including whether a wine could be considered sustainable if it was shipped across an ocean, if the [...]
Leap… Imagination in Learning
Leap… Imagination in Learning:
Leap…Imagination in Learning, a not for profit organization, focused on interweaving aspects of learning and the creative process for children. In a team of 4 students, we conducted a mini-consulting engagement for the organization.
We followed a three step engagement process, starting with interviews with the Executive Director, Chairman of the Board and [...]
Routes to Health
Routes to Health:
Developed with a small group of students, a patient-centered service, Routes to Health provides one-on-one home visits by traveling pharmacist in collaboration with community pharmacists and referring physicians, serving individuals whose medical conditions are impacted by Low English Proficiency.
By returning to the house call, Routes to Health provides patient-centered medication support, and expands [...]